Why Most SaaS Ad Strategies Fail: Colby Flood on Messaging, UGC, and the Future of Demand Gen

The biggest reason your ads aren’t working? You don’t actually know your customer.

In this episode, Michael sits down with Colby Flood, founder of Brighter Click, to break down what most SaaS companies get wrong about paid acquisition, UGC strategy, and content creation in 2025.

Colby shares exactly how his agency helps SaaS brands go from chaotic top-of-funnel efforts to clear, data-backed creative strategy. From messaging and influencer fit to channel expansion and Reddit as a dark horse platform, this episode is packed with practical advice that cuts through the noise.

You’ll learn:

• How to build a top-of-funnel strategy that actually converts
• Why most UGC fails (and how to fix it)
• What makes a LinkedIn thought leadership strategy effective in B2B
• How to validate messaging before spending big on paid
• Where SaaS brands should invest next: Reddit, YouTube, SEO, and beyond
• The “content pillar” framework every founder should use

Whether you’re spending $2K or $200K a month on ads, this conversation will help you make every dollar count.

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