From Formation to Flywheel: How Arjun Mahadevan Built doola into a Global Company Launchpad

Starting a business is hard—especially if you weren’t born in the U.S.

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Arjun Mahadevan, CEO of doola, joins us to share the journey from failing his first YC-backed startup to helping over 10,000 founders in 175+ countries start and scale their businesses in the U.S.

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We dive deep into:

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- Why the “start a C-Corp, raise VC” playbook is outdated for most founders

- How Arjun scaled doola with no outbound motion

- The strategy behind his Dream 100 partnership ecosystem

- His transition from founder-led sales to building a global sales team

- Why content and community, not cold email, are his growth levers

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Plus, the tactical systems behind doola’s sales org, product expansion, and the vision to become the “back office in a box” for global entrepreneurs.

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Whether you’re a solo founder, SaaS operator, or e-commerce builder, this one’s packed with hard-earned lessons and unconventional strategies.

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