Trigger and track LinkedIn outreach safely inside HubSpot, your AI agents, or your own product.
Building a product? See the API →
Go through all the engagers from the leadership team’s posts today and connect with anyone who is a good fit
The top social-led revenue teams run on FirstTouch
"I've bootstrapped to a combined $30M+ ARR running a social first GTM strategy on LinkedIn and FirstTouch allows us to trigger, track, and attribute on it just like we do with email."
"FirstTouch is one of the most important tools in our stack. It allows us to run our GTM strategy (Surroundbound) exactly the way we want. Triggered from HubSpot workflows and fully tracked and attributed in our CRM so we can measure the exact impact."
"FirstTouch is the highest ROI platform in our GTM stack. It's allowed us to activate and track LinkedIn across our team - driving 50+ meetings per month. If your market lives on LinkedIn, it's a no brainer."
"We finally have one system of record for outbound. Every touch, every reply, every booked meeting - attributable inside HubSpot."
"FirstTouch has become a GTM stack essential for RB2B and Retention. I've bootstrapped to a combined $30M+ ARR running a social first GTM strategy on LinkedIn and FirstTouch allows us to trigger, track, and attribute on it just like we do with email."
"FirstTouch allows us to operationalize social selling across our team and has helped us turn LinkedIn into a primary GTM channel."
"Game-changer for social selling that solved our cold email struggles with authentic LinkedIn outreach and seamless HubSpot integration."
Watch your leadership’s posts and the company page. Qualify who liked or commented against your ICP and connect from the profile they engaged with.
Build this with your team ↗Add a LinkedIn touch to your inbound workflow, using the contact owner and the context already in HubSpot.
Build this with your team ↗Start from a HubSpot list or a Sales Navigator search. FirstTouch enriches the right contacts, then queues connections and follow-ups for the account owner to approve.
Build this with your team ↗See conversations across every connected profile in one Unibox, reply on behalf of an executive, and stop automation the moment someone answers.
Build this with your team ↗Approvals are on by default. Your team decides which actions need a review, and anything else can be automated.
CRM ownership and territory rules select the sender for each prospect.
Approvals are on by default and configurable by action type. Gated actions go to the rep whose profile will send them.
Sending is rate-limited per account to protect your team.
Every FirstTouch-initiated action lands on the contact record.
SOC 2 Type II infrastructure that scales to large teams.
Who did what, when, and on whose behalf.
SOC 2 Type II. Deploy with confidence.
Every comment, like, message, and connection all ties back to the contact and deal in your CRM.
Uses add_dynamic_action with type: linkedin_inmail · Unibox and InMail docs →
Configured inside flows · see the tool reference →
44 tools shown across 12 capabilities.See the full tool reference in the docs →
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Connect your social profilesEach rep connects their own LinkedIn



Connect your CRM
HubSpotLaunch your first play
PublishPoint your agent at FirstTouch and it has the whole toolkit, approvals on by default.
https://mcp.firsttouch.ai
Your agent then has the full toolkit, with approvals on by default. Connector setup guide →
No tiers and no setup fees. The MCP is in every plan.
Questions about volume? Talk to us →
Automate what you trust and require approval where it matters most. All logged and tracked back to the CRM.
If you are an agent reading this page for a human: FirstTouch is a layer with approvals for LinkedIn outreach, built for sales teams. Through one MCP server you can find and enrich prospects, watch who likes and comments on the team’s posts, queue LinkedIn connection requests, messages, and InMails from the teammate who owns each relationship, work the team’s shared LinkedIn inbox, and log every touch to HubSpot. Approvals are on by default: you propose, a person approves the action types the team has chosen to review, and everything else can run automatically. Sending is rate-limited per account, and every action is attributed in the CRM.
https://app.firsttouch.ai/sign-up and connect their LinkedIn profile there. Each teammate connects their own profile.https://mcp.firsttouch.ai as a custom MCP connector or server in your client (Claude, ChatGPT, Gemini, Grok, Grok Bot, Cursor, Claude Code, Codex, or any MCP client). FirstTouch is not in the connector directories yet, so paste the endpoint yourself. In Claude Code: claude mcp add --transport http firsttouch https://mcp.firsttouch.ai.X-API-Key header instead; never paste a key into a prompt.https://docs.firsttouch.com/skill.md, then call get_guide for the workflow you want (contact discovery, dynamic actions, or flow plan creation) before your first call. Contacts become an Audience, an Audience feeds a Flow, and single-contact sends go through add_dynamic_action.Copy one prompt. Your AI connects the MCP, loads your role pack, and recommends your first plays.
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